Online Shopping Is Invented By Michael Aldrich - 1500 Words

Online shopping was invented by Michael Aldrich in the U.K. in 1979 using the technology called Videotext. It was an interactive information system that connected a modified domestic TV to a real-time transaction processing computer via a domestic telephone line (Aldrich, 2011). In 1990, Tim Berners-Lee created the world-wide web server and browser in the U.K. to complement the online technology and thus, unlocked the Internet’s potential (Jarvenpaa and Todd, 1997; Aldrich, 2011). Hence today, online shopping is referred to the process which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternatively, it is also referred to as e-store, e-shop, Internet shop, web-store, web-shop, virtual store or online store. Any new technology introduced in a business is always perceived as synonymous to a better, high quality service or product. When discuss on online shopping, the core issue relevant and of great priority to consumer is â€Å"quality service†. Hence, how the quality service is offered and be seen to successfully delivered, would likely to influence on how the consumer develops the perception of the business’ online products and services. The features of a technology are likely to influence how the consumer makes sense of the company’s service offer, which also influences the usage (Carlell, 2001). Generally, online shopping involves seeking information and carrying out activities that help consumers to make an informedShow MoreRelatedPlaying Fields Between Offline And Online Stores1271 Words   |  6 Pagesoffline and online stores uneven? For example: Are you the type to window shop in real stores but buy in virtual stores? Online shopping has largely influenced consumers for over 30 years. However during its inception, many consumers still preferred to travel to a physical store location to purchase products as they were unsure about this new method of shopping but as time passed, more people jumped on the bandwagon and soon it became mainstream. The question now though, is that are the shopping fieldsRead MoreOnline Shopping : A Form Of Electronic Commerce Essay1972 Words   |  8 PagesOnline shopping is the process whereby consumers directly buy goods, services etc. from a seller interactively in real-time without an intermediary service over the Internet. If an intermediary service is present, the process is called electronic commerce. An online shop, e-shop, e-store, internet shop, web shop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. The metaphor of an online catalogueRead MoreEnvironmental Impact Of Packaging And Sustainable Development2192 Words   |  9 Pageslast year, online packaging was one of them. This is not only because online products are always over-packaged in two or three boxes, which is extremely wasteful, but also because many companies still use polystyrene packaging, which cannot be recycled and disposed of, in order to protect the items inside (Wu, 2014). This paper will focus on the sustainability concern raised by the development of such packaging use by e-commerce stores, , existing approaches to the problems of online packaging wasteRead MoreThe Growth of E-commerce in India Essay2904 Words   |  12 PagesBACKGROUND If the Internet is anything to go by, the technological and the economic growth of India is moving into the top gear. With an increase in the online shopping registering in India, a 100 percent annual growth, most of the retail chains and consumer durable companies are joining the virtual world to tap the E shopping market. The online shopping industry of India is now fast catching on, not only in the larger metro cities but also in the smaller cities. At present the market is estimated atRead MoreAnswers for Unit 77050 Words   |  29 Pagesexample of many-to-many electronic commerce in physical goods was the  Boston Computer Exchange, a marketplace for used computers launched in 1982. An early online information marketplace, including online consulting, was the  American Information Exchange, another pre Internet  online system introduced in 1991. In 1990,  Tim Berners-Lee  invented the  Worldwide Web  web browser  and transformed an academic telecommunication network into a worldwide everyman everyday communication system called internet/wwwRead MoreProject Managment Case Studies214937 Words   |  860 PagesBoeing (New York: Atlantic Monthly Press, 1996), 415416; Michael Dornheim, 777 Twinjet Will Grow to Replace 747-200,Aviation Week and Space Technology (June 3, 1991): 43. 2. Commercial Airplanes: Order and Delivery, Summary, http/www. boeing.com/commercial/orders/index.html. Retrieved from Web, February 2, 2000. 3. Donlon, F? Boeing s Big Bet (an interview with CEO Frank Shrontz), Chief Executive (NovemberlDecember 1994): 42; Dertouzos, Michael, Richard Lester, and Robert Solow, Made in America:

Ventricular System of the Brain

The ventricular system is a series of connecting hollow spaces called ventricles in the brain that are filled with cerebrospinal fluid. The ventricular system consists of two lateral ventricles, the third ventricle, and the fourth ventricle. The cerebral ventricles are connected by small pores called foramina, as well as by larger channels. The interventricular foramina or foramina of Monro connect the lateral ventricles to the third ventricle. The third ventricle is connected to the fourth ventricle by a canal called the Aqueduct of Sylvius or cerebral aqueduct. The fourth ventricle extends to become the central canal, which is also filled with cerebrospinal fluid and encases the spinal cord. Cerebral ventricles provide a pathway for the circulation of cerebrospinal fluid throughout the central nervous system. This essential fluid protects the brain and spinal cord from trauma and provides nutrients for central nervous system structures. Lateral Ventricles The lateral ventricles consist of a left and right ventricle, with one ventricle positioned in each hemisphere of the cerebrum. They are the largest of the ventricles and have extensions that resemble horns. The lateral ventricles extend through all four cerebral cortex lobes, with the central area of each ventricle being located in the parietal lobes. Each lateral ventricle is connected to the third ventricle by channels called interventricular foramina. Third Ventricle The third ventricle is located in the middle of the diencephalon, between the left and right thalamus. Part of the choroid plexus known as the tela chorioidea sits above the third ventricle. The choroid plexus produces cerebrospinal fluid. Interventricular foramina channels between the lateral and third ventricles allow cerebrospinal fluid to flow from the lateral ventricles to the third ventricle. The third ventricle is connected to the fourth ventricle by the cerebral aqueduct, which extends through the midbrain. Fourth Ventricle The fourth ventricle is located in the brainstem, posterior to the pons and medulla oblongata. The fourth ventricle is continuous with the cerebral aqueduct and the central canal of the spinal cord. This ventricle also connects with the subarachnoid space. The subarachnoid space is the space between the arachnoid matter and the pia mater of the meninges. The meninges  is a layered membrane that covers and protects the brain and spinal cord. The meninges consists of an outer layer (dura mater), a middle layer (arachnoid mater) and an inner layer (pia mater). Connections of the fourth ventricle with the central canal and subarachnoid space allow cerebrospinal fluid to circulate through the central nervous system. Cerebrospinal Fluid Cerebrospinal fluid is a clear aqueous substance that is produce by the choroid plexus. The choroid plexus is a network of capillaries and specialized epithelial tissue called ependyma. It is found in the pia mater membrane of the meninges. Ciliated ependyma lines the cerebral ventricles and central canal. Cerebrospinal fluid is produced as ependymal cells filter fluid from the blood. In addition to producing cerebrospinal fluid, the choroid plexus (along with the arachnoid membrane) acts as a barrier between the blood and the cerebrospinal fluid. This blood–cerebrospinal fluid barrier serves to protect the brain from harmful substances in the blood. The choroid plexus continually produces cerebrospinal fluid, which is ultimately reabsorbed into the venous system by membrane projections from the arachnoid mater that extend from the subarachnoid space into the dura mater. Cerebrospinal fluid is produced and reabsorbed at nearly the same rate to prevent pressure within the ventricular system from getting too high. Cerebrospinal fluid fills the cavities of the cerebral ventricles, the central canal of the spinal cord, and the subarachnoid space. The flow of cerebrospinal fluid goes from the lateral ventricles to the third ventricle via the interventricular foramina. From the third ventricle, the fluid flows to the fourth ventricle by way of the cerebral aqueduct. The fluid then flows from the fourth ventricle to the central canal and the subarachnoid space. The movement of cerebrospinal fluid is a result of hydrostatic pressure, cilia movement in ependymal cells, and artery pulsations. Ventricular System Diseases Hydrocephalus and ventriculitis are two conditions that prevent the ventricular system from functioning normally. Hydrocephalus results from the excess accumulation of cerebrospinal fluid in the brain. The excess fluid causes the ventricles to widen. This fluid accumulation puts pressure on the brain. Cerebrospinal fluid can accumulate in the ventricles if the ventricles become blocked or if connecting passages, such as the cerebral aqueduct, become narrow. Ventriculitis is inflammation of the brain ventricles that typically results from an infection. The infection can be caused by a number of different bacteria and viruses. Ventriculitis is most commonly seen in individuals who have had invasive brain surgery. Sources: Purves, Dale. â€Å"The Ventricular System.† Neuroscience. 2nd edition., U.S. National Library of Medicine, 1 Jan. 1970, www.ncbi.nlm.nih.gov/books/NBK11083/.The Editors of Encyclopà ¦dia Britannica. â€Å"Cerebrospinal fluid.† Encyclopà ¦dia Britannica, Encyclopà ¦dia Britannica, inc., 17 Nov. 2017, www.britannica.com/science/cerebrospinal-fluid.

The Growth Of Retail And Hospitality Industries Essay

Within the social sciences of production and consumption the concepts of macroeconomics and microeconomics help to analyse the broadness of our vast economic system. This research essay will critically review an article published in The Australian â€Å"Retail spending rose 0.3pc in January, less than expected†. The author of the article, Dow Jones compares the forecasted growth of retail and hospitality industries. Aspects of consumer sovereignty and market demand explain trends in the post-holiday period of January which Jones raises concern to be enforcing the downward trend of Australia’s economic system. To begin with the article discusses the industry of retail, in particularly the month of January is used as a basis. Economists estimated that retail spending would rise 0.4 percent, however it only rose 0.3 percent (ref). This notion of not reaching the predicted market forecast, has heightened Australian’s concern with the country’s economic growth. Furthermore the article features various economic concepts. Specifically the idea of customer sovereignty was focused on. Customer sovereignty is known in economic terms as the assertion that consumer preferences determine the production of goods and services (Garnett et al., 2016). In relation to the article it is clear that the author is portraying to the reader that household goods and cafes were strongest sales in January, but department stores were a lot weaker. Evidently the performance of a company or sector ofShow MoreRelatedCurrent Skill Gaps in the Hospitality Industry1105 Words   |  5 PagesCurrent skill gaps in the Hospitality Industry The main objectives of the assignment is directed towards determining impact of skill gaps on the UK hospitality industry and on the services provided by the entire industry. To be able to address this objective, the researcher would recognize the present recruitment strategies of the hotel, as literature shows that hospitality industry is having a lot of problems in their internal and external recruitment strategies. Also, the assignment shall discussRead MoreThe Modern Evolution of the Hospitality Industry955 Words   |  4 PagesThe Modern Evolution of the Hospitality Industry Over the past thirty years, the hotel and restaurant industries have evolved at a rapid rate, with the hotel industry coming to maturity before its less capitalized cousin. Hotels use a wide range of data analytics to set rate, staffing levels, connect with their customers, and bring that unique attention required to obtain repeat customers. Restaurants behave more like hotels did before the 1990’s; by relying on their staff to remember regularRead MoreTourism : Tourism And Tourism1526 Words   |  7 Pageswho is making a visit for less than a year to a main destination outside his/her usual environment for any main purpose including holidays, leisure and recreation, business, health, education or other purposes†¦ (http://www2.unwto.org/) The hospitality industry includes enterprises that provide accommodation, meals and drinks in venues outside of the home. These services are provided to both domestic and inbound visitors. Tourism is, without doubt, one of the major social and economic phenomena ofRead MoreThe Impact Of Tourism On The Hospitality Industry1534 Words   |  7 Pageswho is making a visit for less than a year to a main destination outside his/her usual environment for any main purpose including holidays, leisure and recreation, business, health, education or other purposes†¦ (http://www2.unwto.org/) The hospitality industry includes enterprises that provide accommodation, meals and drinks in venues outside of the home. These services are provided to both domestic and inbound visitors. Tourism is, without doubt, one of the major social and economic phenomena ofRead MoreRed Rooster Essay1025 Words   |  5 Pagesdiscuss why the fast-food chain, Red Rooster was unable to thrive and grow when it was part of the Coles-Myer chain, the significant changes for the industry in the area in Australia during the next five years, the dominant management or marketing factors that permit success within the fast-food business. The paper will question whether a large retail chain such as Coles-Myer, Safeway, Wal-Mart and others can effectively compete in the fast-food business. As well as this it will explore the issuesRead MoreImproving the Employment Rate1408 Words   |  6 Pagesmonth in a 12 month span, and with the US economy adds only 173,000 jobs a month. Now, with that a quarter of the population is without a job which is a complete slowdown in hiring. Federal budget cuts, banks being on edge with Wall Street, and slow growth in the countries of China and Europe have hur t international trade, and these are only a few factors that hurt the hiring process in 2013. The year 2014 is the year the country is looking to progress on the economy giving the opportunity of more jobsRead MoreAnalysis of Red Bull Distribution Channel1697 Words   |  7 Pagesprice. They relied heavily on store executions to get the necessary retail push. Since 2009, Red Bull has begun selling to wholesellers and began the practice of price cutting. The reasons for these changes in strategy was that the competition in the energy drink segment was increasing through the improved presence of XXX and Cloud9. As a result of these changes there is a high volatility in the prices of Red Bull in the retail channels. There are two consequences to high price volatility/price cutting:Read MoreAnalysis of Red Bull Distribution Channel1709 Words   |  7 Pagesprice. They relied heavily on store executions to get the necessary retail push. Since 2009, Red Bull has begun selling to wholesellers and began the practice of price cutting. The reasons for these changes in strategy was th at the competition in the energy drink segment was increasing through the improved presence of XXX and Cloud9. As a result of these changes there is a high volatility in the prices of Red Bull in the retail channels. There are two consequences to high price volatility/price cutting:Read MoreAnalysis of Macys Business Model950 Words   |  4 Pageslike the other two rivals is focused on achieving sustainable growth. Most of the business strategy is outlined and dominated by the firms extensive indulgence in Corporate Social Responsibility. Macys believes in attaining sustainable growth satisfying its customer and providing them value for their money in a socially responsible manner (Child 2002). As stated earlier, Macys business model, though aims at sustainability and growth, but it is too much centred on corporate social responsibilityRead MoreA Report On The Hospitality Industry1238 Words   |  5 PagesThe hospitality industry has many sectors within this one industry that include lodging, tourisn, event planning, food and beverage, and cruise ships. It is an industry that is comprised of customer service (Reynolds, 2015). The hospitality industry provides services to travelers while they are away from home. This industry is a billion dollar industry that relies on the traveler and the money they spend while away from home. According to the definintion on dictionary.com, hospitality is defined

Social Media Marketing Effective Instrument -Myassignmenthelp.Com

Questions: What Importance Of Social Media Platforms For Business In This Dynamic Business Environment? What Are The Positive And Negative Aspects Attached To The Application Of Social Media Platforms For Business? What Are Factors Which Helps Business In Taking A Decision Regarding The Use Of Social Media For Business? How Is Social Media Strategy Being Used By The Organizations For Enhancing The Performance Of The Business? Answers: Introduction In the words of Shafigullina Palyakin (2016), business environment is changing and use of social media platforms is one of those changes. There are various factors which are responsible for the increasing utilization of social media by the business. The efficiency of the organizations has increased with the utilization of social media as an approach to enhancing the increase in the customer management and grabbing the opportunities available in the business environment. Competition in the business environment is increasing and with this increasing competition, utilization of social media has increased (Okazaki Taylor, 2013). A substantial platform is provided to the business with the utilization of social media which has helped in the expansion of the operations of the business. Social media platforms are being used as a competitive and marketing strategy for operating in the business environment in an effective manner. Different factors have been considered while making a decision regarding the use of social media platforms. Motivational factors which support the decision of using social media platforms include enhanced communication process, two-way interaction, collection of feedbacks in a better manner, conducting market research and large coverage area (Shafigullina Palyakin, 2016). Factors which negatively affect the decision of using social media platforms include a negative image of the business, security threat, hidden cost and time-consuming approach. Discussion in this research program will be made regarding the concept of social media platforms and benefits and limitations of the social media platforms. Data regarding these aspects attached to the research program will be assembled with the use of different methods. These methods will be covered in this research program. Project Objective Objectives are framed for guiding the research program in the right direction. This is done with a motive to prepare a base which will help in the assembling of the quality and required data. This research program has been initiated on the selected topic so as to contribute to the knowledge of the social media platforms and its use for business. The objective of this research program is to analyse and evaluate the role of social media, challenges attached to the utilization of social media platforms and benefits attached to the use of social media for business. The secondary objective of the research program is to develop knowledge of the manner in which social media is used as a strategy for enhancing the performance of the business. Project Scope The scope of this research program is wide as different aspects related to the research topic have been covered in this research project. The discussion will be made regarding the impact of social media platforms for enhancing the growth opportunities of the business. For enhancing the understanding level of the different aspects, examples of the different companies have been considered. The discussion has been made regarding the utilization of social media as a strategy for the business. Literature Review Social media has been considered as an online platform which helps in enhancing the communication process between the different parties. Businesses have utilized social media platforms as a strategy for reaching their customers and exchanging the information with the customers and potential customers for attracting them. With the enhancement in the number of users of social media platforms, an upward sloping trend has been identified in the companies utilizating social media as a marketing tool (Fisher, 2017). The business model of organizations has included social media as an essential part. Organizations operating at different levels have started using social media platforms for growth opportunities. For the expansion of the area of operations, social media platforms are being used by the businesses. Manhattan Mocha is operating at a small level and utilizating social media platforms as a marketing and competitive strategy (Wankel, 2016). Numerous benefits are associated with the application of social media in business. These advantages include effective marketing tool, customer insights, conducting market research, better and enhanced communication channel and gaining information regarding the experience gained by the customers (Slovensky Ross, 2012). On the other hand, few disadvantages have been analyzed with the application of social media. These disadvantages have affected the decision of the business for the utilization of social media. These disadvantages include vulnerability to cyber-attacks, time-consuming process, increased efforts, inside risk and negative feedbacks (Grysh?henko Niesheva, 2013). Application of social media platforms for the business has increased due to various reasons. This research has been initiated on the chosen topic so as to develop knowledge of the importance of social media platforms for the business. These research questions formulated in the research will help in gathering relevant data for the topic. Research questions for the program are as under: Research Design and Methodology It is vital to assemble data for the execution of the research in a successful manner. For the purpose of meeting this objective, analysis has been done of the various methods or approaches available for the process of data collection. Selection of these approaches have been done on the basis of the requirement of the research program. There has been a rise in the utilization of social media platforms due to various reasons. Data has to be assembled for grasping the knowledge of concept of social media platforms, its importance, advantages and disadvantages associated with the utilization of social media platforms for business. Data will be assembled with the employment of different methods of data collection. These methods or approaches are discussed below: Research Design: different designs or methods are available for the research. These can be used by the researcher for the assembling of the data. Qualitative method has been taken into consideration for the assembling of the data for this research program. This method helps in producing generalizable results. The focus of this research method is on developing knowledge of the different aspects related to the research program in a better manner (Toloie-Eshlaghy, et. al., 2011). Impact of the aspects of the research program can be easily measured with the help of qualitative research method (Williams, 2007). The selection has been done of this research method so as to gain a better insight of the concept of social media and advantages and disadvantages of social media for the business. Research approach: qualitative research approach has been adopted for this research program. Qualitative research approach has been chosen for the purpose of investigating the meanings, interpreting the symbols, processes and relations of the social life. The focus of this approach is on the routine life and experiences of the people. There are different methods available which can be used for the assembling of the data with the use of qualitative research approach. These methods include oral history, direct observation, focus group, open-ended surveys, in-depth interviews, participant observation and content analysis (Rhodes, 2014). In-depth understanding of the concept will be developed with the use of qualitative research approach (Hogan, et. al., 2009). It is an easy and flexible approach for the accumulation of the data from different sources (Kumar, 2011). In-depth understanding of the concept of social media platforms and its use for business will be developed by adopting qual itative research approach. Data collection: data will be accumulated by using primary and secondary sources. Primary data gets collected by the researcher on its own directly from the respondents for a specific purpose. Data will be assembled with the primary source regarding the specific aspects of the research (Lowry, 2015). Quality of the data may get affected due to the judgment of the individual. Data collection process can take place with the help of questionnaires, interviews, focus groups, observations and case studies (Miller Cameron, 2011). The questionnaire will be prepared and distributed to the employees of the organizations using social media platforms for the marketing of the products or services (Driscoll, 2011). Secondary data can be explained as the second-hand data which has been accumulated by someone else for their purpose (Peersman, 2010). Secondary sources reduce the burden of the researcher for assembling of the data and are less expensive in comparison to primary sources. Secondary so urces of data are already published in journals, magazines, online websites, books and newspapers (Dijk, 2012). Sampling method: there are various sampling methods available which can be adopted for the selection of the samples from the total population. The selection has been done of an effective method for the choosing samples. This selected technique is random sampling technique. Random sampling technique is an approach which helps in the selection of the samples from the total population in a fair manner (Ibrahim Al-Omari, 2014). Random sampling technique ensures that every sample has gained the equal opportunity for getting selected for the analysis process (Alvi, 2016). Research strategy: for the purpose of successful completion of the research program, the sequential strategy has been considered. The reason behind considering the sequential strategy is to conduct the operations as per the plan formulated (Smith, 2015). Focus will be on conducting the activities of the research in an order decided so as to ensure the completion of the research properly. Targeted market: for the purpose of assembling the required data, primary and secondary data will be adopted. Targeted market is the group or source from where data will be assembled (Thomas, 2015). Accumulation of the primary data will be done with the preparation and presentation of a questionnaire which will be distributed among the 10 respondents who are working in the organizations using social media platforms. Secondary data will be assembled with the help of internet sources. Timeframe: research is limited to the period in which it is supposed to get completed. For the purpose of completion of the research in a successful manner, there is a need to comply with the plans formulated. Fixed duration has been provided for the completion of the research program. It is vital to complete the research within the period defined in the research program for maintaining the reliability of the research. Ethical considerations: ethical considerations are important for every research. Ethics can be explained as the standards which are being followed and are conducting the operations so as to distinguish between the right and wrong manner (Resnik, 2015). Ethical considerations will make certain that the research is conducted in a fair manner by considering the interest of others. Ethical considerations which have been considered for this research are confidentiality, honesty, unbiasedness and integrity. Research Limitations Research limitations can be defined as the factors which create an impact on the interpretation of the findings of the research program. Limitations are not in the control of the researcher and have the potential to create an impact on the process of the research program. There is a need to mention every limitation which can affect the research program should be mentioned. Limitations are the shortcomings which need to be identified for enhancing the research process. Research limitations identified in this research program are lack of availability of required resources, lack of right to accessing the sources and time boundation. Time Schedule (Research Plan) Sequence Activities Initiation date Duration (days) Completion date I) Selection of the research topic 25 January 2018 1 25 January 2018 II) Constructing outlines of the research program 26 January 2018 3 28 January 2018 III) Execution of the outlines for initiating the research 29 January 2018 6 03 February 2018 IV) Selection of the methods for data collection 04 February 2018 2 05 February 2018 V) Preparation of literature review 06 February 2018 7 12 February 2018 VI) Analysis and evaluation process 13 February 2018 4 16 February 2018 VIII) Conclusion and recommendations 17 February 2018 2 18 February 2018 Conclusion Thus, from the above discussion in the research program, it can be summarized that social media platforms are widely being used by the organizations operating at different levels for the expansion of the customer base and area covered. There has been a rise in the number of users of social media platforms in the last few years. Organizations have utilized social media platforms for targeting the potential customers and offering the products or services in the market. The online platforms are being used as a marketing approach applied for the promotion of the products or services. Companies are using social media platforms with the help of analysis of the different factors acting as advantage and disadvantage. Manhattan Mocha is taking decisions regarding the utilization of social media platforms for the purpose enhancing the performance of the business. Social media platforms have contributed towards the growth and expansion of the business. References Alvi, M., 2016, A Manual for Selecting Sampling Techniques in Research, MPRA. Dijk, J. W. V., 2012, Collecting Quantitative Data in Your Community Healthcare Assessment, NACCHO. Driscoll, D. N., 2011, Introduction to Primary Research: Observations, Surveys, and Interviews, Writing spaces. Fisher, C., 2017, "True Believer," "Legal Advocate," or "Committed Expert": Parliamentary Media Advising and Practitioner Conceptions of Partisanship, Journalism and Mass Communication Quarterly, 94(3), pp.883900. Grysh?henko, O.F. Niesheva, A.D ., 2013, Social media marketing as a tool of enterprises product promotion, Marketing MenedÃ… ¾ment Innovacj, 4(4), pp.8698. Hogan, J., Dolan, P., Donnelly, P., 2009, Introduction: Approaches to Qualitative Research, Dublin Institute of Technology, pp. 1-18. Ibrahim Al-Omari, A., 2014, Estimation of entropy using random sampling, Journal of Computational and Applied Mathematics, 261, 1, 95-102. Kumar, R., 2011, Research methodology: a step-by-step guide for beginners, 3rd edn, SAGE, Los Angeles. Lowry, L. D., 2015, Bridging the Business Data Divide: Insights into Primary and Secondary Data Use by Business Researchers, IASSIST Quarterly. Miller, P. J. Cameron, R., 2011,Mixed method research designs: a case study of their adoption in a doctor of business administration program,International Journal of Multiple Research Approaches, Vol. 5(3), p. 382-402. Okazaki, S. R. Taylor, C., 2013, Social media and international advertising: theoretical challenges and future directions, International Marketing Review, 30(1), pp.5671. Peersman, G., Overview: Data Collection and Analysis Methods in Impact Evaluation, Unicef. Resnik, D. B., 2015, What is Ethics in Research Why is it Important?, NIH. Accessed on: 25 January 2018. Available at: https://www.niehs.nih.gov/research/resources/bioethics/whatis/index.cfm Rhodes, J., 2014, On Methods: Whats the difference between qualitative and quantitative approaches?, The Chronicle of Evidence-Based Mentoring. Accessed on: 25 January 2017. Available at: https://chronicle.umbmentoring.org/on-methods-whats-the-difference-between-qualitative-and-quantitative-approaches/ Saida Online, 2012, Top 8 Social Networking Sites Advantages and Disadvantages. Accessed on: 25 January 2018. Available at: https://www.saidaonline.com/en/news.php?go=fullnewsnewsid=37147 Shafigullina, A. Palyakin, R., 2016, Social Media Marketing As An Effective Instrument Of The Promotion Of Social Business-Project In Social Entrepreneurial Activity, Academy Of Marketing Studies Journal, 20, Pp.17. Shafigullina, A.V. Palyakin, R.B., 2016, Social media marketing as an effective instrument of the promotion of social business--project in social entrepreneurial activity, Academy of Marketing Studies Journal, 20(1), pp.17. Slovensky, R. Ross, W.H., 2012, Should human resource managers use social media to screen job applicants? Managerial and legal issues in the USA, info, 14(1), pp.5569. Smith, N.L., 2015, Using Action Design Research to Research and Develop Evaluation Practice, New Directions for Evaluation, vol. 2015, no. 148, pp. 57-72. Thomas, J. A., 2015, Using unstructured diaries for primary data collection, Nurse researcher, vol. 22, no. 5, pp. 25. Toloie-Eshlaghy, A., Chitsaz, S., Karimian, L. Charkhchi, R., 2011, A Classification of Qualitative Research Methods, Research Gate. Wankel, C., 2016, Developing cross-cultural managerial skills through social media, Journal of Organizational Change Management, 29(1), pp.116124. Williams, C., 2007, Research Methods, Journal of Business Economic Research, Volume 5, Number 3